Work With Me
Scoped engagements.
Clear outputs.
I work with DTC and subscription brands on focused, time-bound projects. Each engagement has a defined scope, clear deliverables, and a structured output you can act on immediately.
I take on a limited number of projects at a time to ensure the quality of thinking and output. If the timing isn't right, I'll tell you.
Retention & Lifecycle Audit
Who it's for
Brands with a retention problem but unclear on exactly where the system is breaking. Best for brands that have been running for at least 6 months and have data to work with.
What it includes
- Full lifecycle map of current state — acquisition through repeat purchase
- Communication audit: every active flow and campaign reviewed
- UX walkthrough of key journey moments
- Identification of top 5–10 intervention gaps
- Prioritized recommendations with effort/impact framing
Deliverables
- Retention audit report (written, structured)
- Lifecycle gap map
- Prioritized action plan
- 60-minute walkthrough call
Email Strategy Buildout
Who it's for
Brands that need a complete email infrastructure built or rebuilt. Appropriate for brands launching a new product line, entering a new acquisition channel, or starting from a weak email foundation.
What it includes
- Lifecycle mapping scoped to the email layer
- Flow architecture: all flows defined with trigger logic
- Segmentation strategy and segment definitions
- Campaign calendar framework tied to lifecycle stages
- Messaging frameworks for each key moment
- Content strategy tied to behavior and stage
Deliverables
- Email flow architecture document
- Trigger logic specifications
- Segmentation strategy doc
- Campaign strategy framework
- Messaging frameworks for top 5 flows
UX + Conversion Audit
Who it's for
Brands experiencing drop-offs in the conversion or post-purchase journey that haven't been resolved through standard CRO tactics. Particularly useful for subscription brands struggling with activation or onboarding.
What it includes
- Onboarding flow analysis
- Product and collection page review
- Checkout experience walkthrough
- Post-purchase experience assessment
- Friction log for each key touchpoint
- Wireframe-level improvement suggestions where applicable
Deliverables
- UX audit report (organized by journey stage)
- Friction log with prioritization
- Annotated screenshots of key issues
- Recommended improvements with rationale
Ready to start a conversation?
Tell me a bit about what you're working on — what's not working, what you've already tried, and what a successful engagement looks like to you. I'll respond within 2 business days.
Not sure which engagement is right? Describe the problem and I'll suggest the appropriate scope.